COMMUNICATION STRATEGIES PANDEMIC.

In the space of a month, the pandemic has become a  global crisis.

For businesses, the twin exigencies are the welfare of their employees and how to work and survive through the crisis.

This crisis has brought remote working for the safety of employees and business continuity.  

Whether people are working in their offices or making home office, the key is how and what employees communicate to their employers about their work and expectations around the crisis.

Stop struggling with the company communication and follow this tips:

  1.  Create an internal communication plan. Start a process with employees through emails, intranet postings, flyers or posters, FAQs, etc. The point here is to provide continual updates and collecting feedback from your employees. 
  2. Create an external communication plan. A process for reaching external stakeholders, customers, media, suppliers, local community, retirees, etc.
  3. Protect your employees. The pandemic has been emotionally challenging for many people, changing day-to-day life in unprecedented ways. Keep in touch with them, they need support.
  4. Stay close to your customers. Companies that navigate disruptions better often succeed because they invest in their core customer segments and anticipate their behaviors. Invest in online distribution.

Demonstrate determination. Businesses are only as strong as the communities of which they are a part.

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